There is a full privacy statement below which you are free to read – however, this section provides a summary of what data we collect and what we do with it in simple and straightforward terms.
If you have any questions at all, feel free to email us on email@example.com
We use google analytics to collect overall data on the number of visitors to our site and what they do when they are there. So, for example, if 100 people viewed our home page and then 86 of them viewed our services page, we can see that information. We also review how long people stay on our site and broadly, where they come from down to a regional level. We do not store or collect any data on IP addresses or use that data to identify individuals. Although this information may be available through google analytics, it is not used by us or processed in any way.
We collect the names and addresses of our customers as well as their contact details for the purposes of delivering on our contracted work. Similarly, we need to be able to ring and email customers to discuss details. We communicate with our customers during the delivery of the job on the legal basis of contractual obligation. Once we have completed our job, we store customers’ data for 7 years after last contact – when it is securely destroyed (shredded). We send out mailings, both email and occasionally physical to our customers done on the basis of legitimate business interest. It is in our interest to keep in touch with our customers in what is a highly competitive marketplace. We have chosen the least intrusive methods of communication and believe it is in our interest and theirs to remain in contact.
All of our customers can opt out of receiving any communications, other than that mandated by our contractual obligations, by emailing firstname.lastname@example.org
We source and collect the details of businesses for the purposes of marketing. We send out email newsletters, direct mail and make sales calls. This is done on the basis of legitimate business interest. It is in our interest to communicate with businesses in our area to sell our services and it is in their interests to receive our communications.
They can opt out of receiving any communications emailing email@example.com.
Third Parties – Data Processing
In the process of running events for organisations and individuals, we will process the data of people who attend. Clearly it is important to send out invitations, and to manage the attendance process. If the data has been supplied by a client, we, after due diligence, assume they have the authority to pass that data on to us. While these third parties clearly have the right to object to this processing, it would be impossible to invite them to, or manage their attendance at events. If, as a third party you wish to opt out, email firstname.lastname@example.org.
In order to deal with our suppliers, it is necessary to process their data, which we do on the basis of contractual obligation and legitimate business interest.
We sometimes pass on your data to our approved suppliers, if required, to complete the work our customers have requested, such as venues, and selected suppliers. This can include names of attendees, dietary requirements and main contact details. We also may pass on business email addresses to our marketing suppliers for the purposes of email marketing – any marketing supplier we use has been assessed and complies with the requirements of GDPR 2018. We do not sell your data or pass it on to unrelated third parties.
We keep your data as secure as possible, respecting your right to privacy.
You have the right to be forgotten by us. If you want to be forgotten, please email email@example.com.
We will remove all the data we hold other than what is required under our contractual obligations (we must hold some data when the work has been completed for organisations, due to compliance legislation and auditing).
We also need to store some data, in a secure place, to ensure that we remember your request to be forgotten (for example should we need to restore systems from a backup, we need to know, to remember, that you wanted to be forgotten).
As part of handling and processing your data we have a designated Data Controller and this is your first point of call should you have any issues or questions about what we do, or why we do it.
Our Data Controller is: Make Events
Suite 2a, 1 The Courtyard, Earl Road, Cheadle Hulme, SK8 6GN
Your Right to be informed
You have the right to be informed about what we do with your data, and why. Therefore, to ensure that you are, we have complied a handy summary below.
We respect your privacy and safeguard your data.
Our Data Controller is: Make Events
Suite 2a, 1 The Courtyard, Earl Road, Cheadle Hulme, SK8 6GN
Your Personal Information
Collecting very specific, relevant information is a necessary part of us being able to provide you with the services you are purchasing. We will only use your personal information fairly and securely, and will never do anything with it (such as sharing it with any other party) that you have not clearly agreed to, or that could be considered irresponsible.
How we collect your data
We collect your data from phone calls, emails, from our customers, who pass on the details of invites and attendees. And in the case of businesses, web search engines, directories and websites.
Lawful basis of our processing
We process data under our contractual obligations to our customers, and also under our legitimate business interests.
Contractual Obligations – it is necessary for us to process your data to deliver on our contractual obligations.
Legitimate business interest – it is in our legitimate business interests to keep you informed of our products and services, with the purpose of retaining your custom for future purposes, or, if you are not currently a customer, for the purposes of hopefully supplying you with our services in the future.
When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.
Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
We collect a range of data
Including, name, address and contact details – phone and email, as is required to deliver on our contractual obligations. In addition, it is necessary to collect certain elements of data such as dietary requirements. Because these are potentially more sensitive. If they are passed on to our suppliers (venues for example) they are, wherever possible, pseudonymised.
We may share this data with our customers, and other relevant third parties such as our suppliers – who you would expect us to share with to deliver on the contractual obligations. We also may share contact details with our appointed marketing agency, to support our marketing campaigns. We do not sell your data to any third parties.
Customers who sign up to our email newsletter occasionally use their personal email address rather than their business email address. In all cases we record the date they have signed up, and the email address they used. Consent has therefore been supplied for us to send them our newsletter, and we keep such email addresses separate from our wider prospecting activity. Individuals who sign us with a personal email address can be assured that they are signing up to the newsletter only, not our wider marketing activity.
We do not transfer data outside of the UK or EEA. However, by the nature of the Internet, the personal data you supply through this website may be sent electronically to servers anywhere in the world, google analytics data for example. It may be used, stored and processed anywhere in the world, including countries outside the European Economic Area. Any transfers the data outside the EEA it will ensure that all reasonable security measures are taken and that any third-party processers will be required to process the data in accordance with GDPR.
We retain all data for a maximum of 7 years from last purchase or last contact, after which it is securely destroyed.
You can find more information on your individual rights on the ICO website by clicking here.
You can withdraw your consent, for any aspect of our data processing at any time, by emailing firstname.lastname@example.org
Please be aware we have to process and maintain data to support of contractual obligations to you and to third parties so withdrawing your consent will not necessarily mean all of your data is deleted. We will retain what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to collect your data.
You can object to any aspect of our data processing at any time, by emailing email@example.com
Please be aware we have to process and maintain data to support of contractual obligations to you and to third parties so withdrawing your consent will not necessarily mean all of your data will not be processed. We will process what is necessary to fulfil our contractual obligations, and also an identifier to ensure we do not collect your data again – so we have a record that you have asked us not to process your data.
You can request rectification – of any of the data we hold on you if you believe it to be inaccurate by emailing firstname.lastname@example.org.
You have the right to see what data we have on you by emailing email@example.com. We will deal with your request within 1 month of request.
You have the right to data portability – so we will transfer the data we have on you to any other appointed company at your request. This will not include business confidential information.
You can also lodge a complaint with the ICO if you feel we have not lived up to our obligations by clicking here.
In order to provide you with the best, tailored experience of our site we will need to place small text files, or ‘cookies’, on your computer. Most cookies that we use are ‘session’ cookies and only exist for the time that you are using our site. They perform functional tasks – such as remembering that you are logged in as you move from page to page, or to pre-load your personal details into forms to save you time.
We also track cookies anonymously to fuel our site analytics and learn how to improve your experience and hone the relevance of our products and services.
You can set your browser to reject all cookies. Please note that if you do this then certain areas of this website will not be able to function for you. Choose a browser setting that rejects third-party cookies but allows the benign, functional ones that make the good stuff work.
External links to any site other than ours are not our responsibility – obviously we cannot control how any other business handles your data.
You can rest assured that all of your personal data is kept secure. Unfortunately, no data transmission over the Internet is guaranteed 100% secure, but we do take appropriate steps to protect the security of your personal data as required under our obligations under GDPR 2018.
We endeavour to keep your personal data accurate and up to date. If you become aware of errors or inaccuracies, please email firstname.lastname@example.org
The Make Events logo and contents of this website (including text, design and graphics) are trademarked and copyrighted materials of either Make Events or its partners. All rights are reserved.
Online Advertising, We May Use
We reserve the right to use Google AdWords Remarketing to advertise ourselves across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of our website you have viewed by placing a cookie on your internet browser. The cookie does NOT in any way identify you or give access to your device. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
How to Opt Out of Remarketing and Advertising
If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
What is this Privacy Statement for?
The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.
This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.
Cookies are small files saved to the user’s computers hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.
Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.
Contact and Communication
Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.
This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.
This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.
Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.
Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.
In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.
Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.
The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.
Adverts and Sponsored Links
This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.
Social Media Platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
Shortened Links on Social Media
This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: http://bit.ly/zyVUBo).
Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.
We want to stay in touch with our customers to let you know about our latest products, services, and other relevant information about the events industry, marketing in general and our business. We believe that our customers appreciate receiving regular newsletters, new product offers, and updates.
Want to opt out?
Obviously, you have the right to opt out of receiving communications from us.
Please let us know if you would prefer NOT to receive messages about our products or services;
- By Email
- By Post
- By Phone
Due to our contractual obligations to our customers, we will continue to communicate service related information to our customers, as you would expect, but by opting out above you will not receive any marketing related communications.
This Policy was updated on 24th May 2018.