WHY?

We wanted to create a high energy, engaging virtual conference to get our clients passionate about the possibilities of virtual events. The event showcased the difference between an internally produced event via Microsoft Teams or Zoom to a polished produced show.

HOW?

The event was hosted from The Studio. A purpose built, 230m2 black box studio space with a vibrant LED screen backdrop for crystal clear presentations.

Holly Moore, CEO and Founder co-hosted the event with BBC Morning Live’s Gethin Jones, the afternoon also included appearances from Denise Van Outen, Dr Ranj Singh, Paul Cheetham and Vernon Kay.

The event was turned around in six weeks. With all of the pre recordings created one week before the event, the Make Events team edited multiple pieces of content ready for the show. Our Content Studio created the event ident, slide content and an event website. This also housed the delegate registration for the event. The event website was a hub of information on the show, digital downloads and entertaining videos.

We announced the event via an “everything goes wrong” spoof video call from the Make Events Conference Committee. Jackie Weaver moment included! Watch the video here.

The Make Events Show boxes were sent to a select number of registrants which included a biscuiteers remote biscuit, clapper board prop, pop socket, branded water bottle, snacks and drinks to have whilst watching the show.

RESULTS

The event received over 900 registrants, with 700 unique visitors tuning in on the day. This has grown Make Events’ database by 41% and has begun generating enquiries for the agency and HM Events, their sister company specialising in private events. The event was highly engaging, with 25% of the live viewers posting on social media about the event.

The content is still available to watch on demand.