My Protein are a sports nutrition brand, delivering a range of quality products including protein powder, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing.
This was Myprotein’s first ever customer facing event to celebrate reaching the incredible milestone of 8 million strong. The aim was to create a masterclass in motivation with a whole series of fitness challenges, talks and food stations to showcase their products.
We sourced the super cool Unit 5 Warehouse as the venue and created a brand experience, showcasing Myprotein’s range of supplements and introducing the new MP clothing range.
The fitness activations involved boxing, cycling and a speed challenge.
The speaker sessions featured Olympic boxer, Joshua Buatsi, and ex-Special Forces soldier, Dean Stott, sharing their exceptional stories of dedication and determination.
1,200 people registered their interest for the event and 50% attendance was the goal. On the day we had over 700 people engaging with the brand.