THE CHALLENGE

Event Profs Live, a networking group for Event Professionals setup by Event Professionals, contacted Make Events to produce their first familiarisation trip to Manchester. After following Make Events on social media, they recognised that we had the expertise and passion to deliver an amazing trip.

Whilst London is often believed to be the UK ‘capital’ for events, what’s starting to be recognized is that the City of Manchester offers many similar advantages and positive benefits as a location for national and international events.

We were tasked with showing Event Profs Live why Manchester is a great city for events…

OUR SOLUTION

It all began with the creative theme. Make Events created a bespoke event identity and logo. We designed a Manchester skyline logo in our branded colours and the identity ‘Manchester 48’ was proposed for its multiple meanings.

  • 48 hours in the city.
  • The number represents creative expression.
  • The number represents tried and tested techniques, creatively tweaking the methods for different results.
  • The number represents visual and auditory artistic expression.

The Make Events experience began before the guests arrived when they were sent a fully branded delegate pack in the post. This included an information booklet outlining the agenda for the weekend and other helpful information about the city; a luggage tag and two iPhone style designs highlighting our favourite Manchester podcasts and a QR code that linked to a bespoke Manchester playlist. We also sent a digital copy for any guests who would not be in their place of work to receive the parcel. You can read this here.

Make Events did site visits to each venue before the event to ensure everything was in place. This also included tastings and timing the specific journeys between venues. This attention to detail was crucial for the success of the event.

Swans Travel provided us with a VIP coach for the weekend to transport us around the city. We stocked the coach with branded water bottles, chewing gum and mints for the journeys around the city. There were wireless charging spots on board and we created a bespoke Manchester playlist for an immersive experience along the way.

At each venue, Make Events provided presentations of events we have produced there and how we can transform the space into something spectacular. This is how the weekend panned out…

Friday
Hour 1: Make Events arrived at Manchester Piccadilly with branded signs to welcome the guests to the city. We also provided 30ps for anyone wanting to use the loos at the station!

Hour 2: The Principal Hotel – the venue told their story followed by a show around and cocktails and canapés. They also provided a goodie bag with Manchester Gin and beer!

Hour 3: The Lowry Hotel – We ate lunch in their private dining room. The Lowry Hotel created a bespoke ’48’ themed menu including ‘Williams British Gin 48 % proof & Tonic Cake’ and Make Events made named clear acrylic coasters for each guest.

Hour 4: Manchester Central – We showed our showreel in their auditorium, including the video we created for Betfred’s 50th Anniversary which we produced last year. A popcorn cart, sorbet cocktails and cake pops were also provided.

Hour 5: Midland Hotel – Show-around of their private dining room, conference facilities and spa.

Hour 6: Radisson Blu Edwardian – The guests dropped their bags off and found in their rooms their branded Make Events welcome pack. This included…

A PVC clear tote bag with Make Events star.
Oprah Winfrey’s book with a branded bookmark.
‘Prep like an event planner’ lunch box.
Healthy Hacks for Event Profs blog (link) with the subsequent items mentioned in the blog; Grenade Protein Bar with custom wrap, Hartley’s Jelly, Deliciously Ella Protein Balls, Options Hot Chocolate, De-Caf Tea Bags, Sanctuary Spa Wet Skin Moisture Miracle and St. Tropez Water.

Whilst the guests were in their rooms, Make Events were preparing their favourite drinks at the bar.

Hour 7+8: Manchester Art Gallery – Guests met in the hotel reception. One of our guests was celebrating her birthday so we had our saxophonist perform Happy Birthday as she walked down the stairs. Guests were then escorted to Manchester Art Gallery by the saxophonist and he was met en route by our guitar player. Once they arrived they had cocktails by Three Rivers Gin and canapés before having a show-round of the venue.

We also presented Three Rivers Gin, who provided gin-based cocktails for the guests.

Hour 9: Menagerie – Guests ate at this experiential restaurant where there is a theatrical performance whilst you eat. For the birthday guest, a special dessert plate was created and sparkler shots given to all of the guests.

Saturday
Hour 20: Early Morning Yoga at Radisson Blu Edwardian.

Hour 22: Morning coffee run where each guest received a Manchester Starbucks mug.

Hour 23: National Football Museum – Show-around of their event spaces.

Hour 24: Manchester Cathedral – Show around of the event space and how it can be utilised.

Hour 25: Harvey Nichols – Show-round of how you can use the store as a corporate space. Guests were then treated to a private bar with Mimosas, Bloody Mary’s, canapes and a goodie bag from their Beauty Hall.

Hour 26: Free time to explore Manchester at their leisure.

Hour 27: Grand Pacific – Lunch in their private dining room. We had high tea with a sweet and savoury selection.

Hour 28: Victoria Warehouse – Show around of the event space and how it can be utilised. Mini canapés and Vimto cocktails were served. We showed how we had used the space for events such as Manchester PA Awards and Beauty Bay Review Day.

Hour 29: Hotel Football – Show around of their event spaces and impressive views over the city.

Hour 30: Lancashire County Cricket Club – Guests checked into Hilton Garden Inn at LCCC where they found a mini bottle of prosecco and a bucket hat provided by Make Events. The guests then watched the Liam Gallagher concert from a private box in the Hilton Garden Inn. This is the first time Hilton Garden Inn have provided this for a concert; a private host was included, food and beverage.

Sunday
Hour 48: Make Events waved guests off from Manchester Piccadilly.

THE RESULTS

Make Events successfully showcased Manchester as the UK city for events. We put Manchester on the map for events outside of London and peppered the weekend with Magic Touches.