Garmin is an American technology company. They specialise in GPS technology for automotive, aviation, marine, outdoor and sports activities.
To showcase the Garmin wearables range in a creative way and to allow the buyers and media to interact with the products.
We selected a unique venue in central London, which offered a series of brick arches. Each space was used for different product showcase, with the main arch housing the fashion show, hosted by Iwan Thomas and Charlotte Hawkins and featuring a film from Ant Middleton. With such a broad range of wearables, from kids products to luxury watches, we came up with the concept of a high impact fashion and dance show, using models and their outfits to identify the range, accompanied by on content showing the product in detail.
We had maximum attendance, with over 200 buyers and press at the event and the conversations with brand ambassadors carried on long into the evening. The show received a lot of social media coverage.