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PZ Cussons is home to 26 brands across four categories but is perhaps most famous for its personal care and beauty brands including Carex and Imperial Leather. The company operates in Europe, North America, Africa and Asia.


PZ Cussons organise an Annual Leadership Workshop for their business unit leaders at one of their operating unit locations. The company approached Make Events to help find potential conference venues near Heathrow, the location for 2016’s event. The brief included:

  • A venue with meeting and breakout space for a five-day conference
  • 5* accommodation for up to a week for sixty guests
  • Team building activities
  • Venue for the Chairman’s dinner
  • Airport transfers to and from Heathrow airport to the venue

As the theme of the conference was ‘speed’, we proposed a selection of motor racing venues. A series of site visits concluded with Mercedes Benz World in Weybridge being selected as the perfect conference venue, with guests accommodated at the luxury, 2 AA rosette Brooklands Hotel, just a two-minute walk away.

Months of meticulous planning then ensured a completely seamless experience for the guests. They were met personally at the airport and were taken to the hotel in a Mercedes Benz private transfer. Personal touches in their rooms included welcome notes and a branded thermal flask to keep.

Make Events organised the Chairman’s dinner at Loseley Park, a stunning 16th century manor house, thirty minutes from the hotel. The overseas delegates particularly enjoyed this sumptuous slice of historic England.

The week ended with high octane speed based team building activities which we organised onsite at Mercedes Benz World. Guests were thrilled with a pit stop challenge, F1 driving experience and car rally simulator.


The 2016 Annual Leadership Workshop was a huge success, with many attendees commenting that it was the best one yet. One delegate noted ‘A great venue, speakers, organisation and nothing too much trouble, which created real inspiration. You even coincided the event with a high-profile car launch, which was a fantastic sight to behold!’

“Thank you for all your hard work, help, support, guidance, ideas, patience and for being here with us.  It’s been a huge help to me having a backup and to help with all the crazy requests and last minute changes.

It’s been a great week and several people have said it’s been the best one ever so let’s see what we can do to make next year’s even better. I’m not quite sure how I beat the world premiere of the new Mercedes AMG car though… Elton John parachuting in on day one to start the conference?”

Amanda Hargreaves, Senior Executive Assistant to ExCo, PZ Cussons (International) Ltd