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Cheshire based Citation offer HR and professional services to some 16,000 clients across the UK.

THE CHALLENGE

Citation introduced their first corporate team building events in 2014, which saw them named as one of the country’s best companies to work for in 2015 by the Sunday Times. With employee engagement a central plank of their corporate strategy, when they turned 20 years old in 2016, they turned to Make Events to create an extra special anniversary event. The brief was to do something outdoors (risky with our climate!) and incorporate a nineties theme as a throwback to when it all started.

OUR SOLUTION

Our central idea was to create a nineties festival. Firstly, we found a cricket club down a private road that could accommodate 250 guests. A contingency plan for bad weather was essential, with a marquee supplier on standby but only to be charged for if used. Fortunately, the sun shone and Citation’s budget was allowed to stretch that bit further.

Make Events designed and despatched the event invites and arranged transport from Citation’s office. Guests arrived from mid-afternoon to a setting of brilliant white pagodas, brightly coloured bean bags and wooden picnic tables. A giant ghetto blaster housed the DJ booth whilst a specially built stage provided a full sound system and lighting when it started to go dark.

In a true homage to the nineties, the corporate team building events featured a joust in the style of TV programme Gladiator. The fun continued with inflatable Twister, inflatable volleyball and giant Jenga.

The theme carried through to the festival style catering vans including a Teenage Mutant Ninja Turtles pizza van, Spud-You-Like and an ice cream van complete with giant Fab, Twister and Funny Feet lollies. Anyone with the munchies could graze at a Woolworths style pick ‘n mix station whilst the bar stocked nineties classics such as Hooch.

A stream of performers provided the musical backdrop for the day, with the line-up including Oasis and Kylie tribute acts. The highlight of the evening was a private performance from the One and Only Chesney Hawkes, kept secret right until he was due on stage.

THE RESULTS

Citation got excellent feedback from employees who especially appreciated the fact that the event took place on a working day and included free transport, food and drink all day. Guests took to social media to share their pictures of the day which had a direct impact on recruitment, with candidates mentioning the event at interview. Citation reported a buzz in the office for many weeks after and attributed increased attendance at their subsequent Christmas party to the success of the nineties festival.

“Make Events surpassed all our expectations with this event. We even had Chesney Hawkes singing ‘I am the one and only’! People are still talking about this party as being the best one yet.”

Melanie Sheehy, EA to CEO, Citation