Make Events | Corporate Awards Agency North West | Logo Image

Thomas Cook Group plc is one of the world’s leading leisure travel groups, employing over 21,000 staff and with operational bases in 15 countries. After their well-received rebrand in 2013 to the now familiar ‘sunny heart’, they defined their core values as ‘we put our heart into it’, ‘wear their flip-flops’ and ‘we are one Thomas Cook.’

THE CHALLENGE

After a profitable year, the company wanted to say thank you to 500 cabin crew for all their hard work throughout the year with a no-expense spared party. This also provided the opportunity to showcase their new routes from Manchester to Boston and Los Angeles in the USA, and Capetown in South Africa.

OUR SOLUTION

This was a fantastic event theme to work with and we let our imagination run wild.

We chose to hold the party at the Concorde hangar at Manchester Airport – it comfortably caters for 500 guests and with the iconic plane as its centrepiece, provides a dramatic backdrop for travel themed events.

On arrival, guests were transported to the African veld with experiences designed to stimulate all the senses. African drummers built the excitement whilst giraffe stiltwalkers and body painted entertainers dressed as lions and zebras mingled with the guests against a sunset backdrop. Reception champagne with African themed canapes got everyone’s tastebuds tingling.

Guests then entered the main space, walking through Boston style park gates to a Cheers themed bar complete with Red Sox breakdance performers and cheerleaders. The journey continued to Los Angeles with interactive beach surfing games, a LED Muscle Beach bar and Baywatch entertainers.

No trip to Los Angeles is complete without a taste of Hollywood glamour so this was our theme for the red curtain draped stage set and LED dancefloor. Guests did double takes as Marilyn Monroe, Charlie Chaplin and Angelina Jolie strolled past and entertainment came from a 13 piece band, a DJ and dancers performing Bonnie and Clyde routines.

Although the event theme focused on the destinations, we still made sure the Thomas Cook logo was cleverly incorporated into the set design, soft furnishings, ice sculptures and through projections onto Concorde itself.

THE RESULTS

Thomas Cook felt that Make Events had exceeded all their expectations of the event. It was not only the party on the night which was a phenomenal success, or the buzz in the office for days after, but the longer lasting employee engagement that was secured. Thomas Cook has kept its place ahead of its competitors as a great place to work.

WOW!!! The party was an amazing success.  I wanted to thank you for everything you did from start to finish; everything was so professional and executed to the highest standard. Here’s to the next one!”

Maggie Kennedy – Head of Cabin Crew UK & Group Head of Service and Sales Training, Thomas Cook